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Tuesday, May 7, 2013

School Marketing Plan

Alethea Marketing Plan 2 Contents Executive Summary....................................................................................................................................... 3 Situation Analysis .......................................................................................................................................... 4 Market Characteristics .............................................................................................................................. 4 Trends and Drivers .................................................................................................................................... 4 Legal, Political and Economic factors ........................................................................................................ 4 Alethea School .............................................................................................................................................. 5 Objectives ..................................................................................................................................................... 5 Target Market .................................................................................................................................
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