IPTV

IPTV STRATEGY & MARKET OVERVIEW 1.VISION We set up quarry to achieve 15% share of the digital depiction serve foodstuff by demonstrate 2012. Focus of our deployment would be the top 70 towns, where we would work out for 18-20% market share. cables length & artificial satellite (C&S) Households (HH), currently at 68 mn (almost fully accounted for by cable networks) are rest to grow to 115 mn by March 2012. The tallyressable market (digital cable, DTH, IPTV), currently at 4.5-5 mn, is expected to grow to 43 mn by March 2012. (Fig in million) Financial kind class End2007E2008E2009E2010E2011E2012ECAGR 07-12 1.0TV HHs 117 126 134 143 151 159 6% 2.0C&S HHs 68 77 86 96 107 115 11% 2.1 additive Cable HHs 64 67 70 71 71 71 2% 2.2digital HHs 4.4 9.4 15.9 24.8 35.4 43.4 58% 3.0C&S HHs (Top 70 towns)2729323437408% At 15% market share, we will target 6.5 mn addressable customers by 2012. We would pay heed these customers done deep fibre and a mix of followers get at technologies: IPTV serve all over broadband networks of fixedline telecommunication operators, notably BSNL and MTNL on franchise arrangement. We estimate this mode to meet 60% of the customers.

Digital Cable services (largely one-way services) over Cable networks of local anesthetic Cable Operators (LCOs), largely on franchise arrangement and part on fully-owned/ joint imagine basis. We estimate this mode to dedicate 40% of the customers. We will seek offering a raft of net services and IPTV services over destination ml ethernet networks, part owned and partly franchise arrangement with LCOs who already have such networks for internet services (this is likely to detract some up-gradation in last mile network). If successful, this mode would build up service reduce our dependance on broadband networks. 2.COMPETITION ANALYSIS The add number of TV owning households in India is estimated at 117 million. This represents a 54% penetration of TV in Indian...If you want to get a full essay, order it on our website: Ordercustompaper.com

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