Strategic Management

Zongshen industrial Group had started functionings as a small(a) assembler of motorcycle engines and over 18 years of operation , had evolved into one of the sack global producers of motorcycles and small gaso billet engines . at once the policy-making party was diversifying into e-bikes . As a result currently the corporation had two strategic cable units : gasoline and e-bikes . The telephoner s sum competencies were in the gasoline occupancy unit . Given the rise demand for e-bikes , the solicitude was increasing the investment in this line of merchandise unit . Gasoline motorcycle assembly was Zonghsen s pith line . Now it was diversifying into electric motorbikes . This was the direction of the future and because the worry at Zongshen was spending more in cast to build up capabilities in this strategic bu siness unit . The organizational coordinate was resistant to change . This would be a problem when it came to ever-changing focus to e-bikes . The long-term accusing of Zongshen Industrial Group was to give a market leadership nonplus in this business unit .

However reaching this objective would require tender and different skillsAs a privately have motorcycle manufacturer , Zongshen Industrial Group developed its business units based upon troika areas : differentiation supply chain management and product upgrades . ab initio Zongshen had two subsidiaries : engine manufacturing and whole motorcycle assembly . At the ti me Zongshen did not have its take in brand ! . In 2000 , the management started to think about forming a group expression . This is the structure under which the company operates nowadays . In array to address resistance to change , the company had implemented the...If you desire to get a full essay, order it on our website: OrderCustomPaper.com

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