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Strategic MAnagement Executive Summary This case get hold of is about eBay and its society analysis both intrinsic and external. We testament be discussing this case study based on the beau monde mise en scene and its internal and external analysis round examples are we lead be going through the vanadium forces model, the external surround of the confederacy and lots more of the internal and the external components. at that place would withal be a compiled SWOT analysis on the company based on the criteria that we dimmed its important and volition affect the companys daily and future operations. In this case study we had set about 3 strategic alternatives for the company. The first would be to modify the customer service, preventions of auction aggregators and culpable listings of items on the web site. We would also be evaluating the strategy that the company is using currently and will also provide some recommendations on the alternatives that the co mpany should be implementing for the better future. Introduction Since the insurrection of internet auction sites, eBay has been a bright star at heart the industry itself, non only for its revolutionary online auction model, nevertheless also for its ensuant profitability, which many other dot-com skunk only imagine.

The company evolved from a peer-to-peer trading platform that had nevertheless a twelve listed items, into the worlds largest online marketplace, with approximately 22 million registered users at the end of 2000, buying and selling items in more than 8,000 categories. These race from per sonal collectibles, coins and stamps, books,! movies, to big-ticket investment goods such(prenominal) as real terra firma and cars. As a deputy of the companys prosperous operation, eBay users completed transactions with unwashed merchandise sales the hail value of goods transacted of more than $5.4 gazillion in 2000 (Cao et al. 2001). The company was first founded by Pierre Omidyars living room, back in family line 1995. In his advance(prenominal) teens Pierre was already in...If you want to get a dear essay, order it on our website: OrderCustomPaper.com

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