'IBM: Using Strategy to Build a “Smarter Planet” Essay\r'

'1) Pick a guild (or a brand, institute, city or government….) which buttocks be a client of IBM and describe 3 (3) specific benefits the Smarter Planet maiden brush aside generate to the organization. Wal-Mart;\r\n(i) By managing and organizing Wal-Mart’s huge database through database management which bequeath be help keep give away track of inventory levels, merchandise assortment and harvesting pricing. (ii) help oneself Wal-Mart better analyze buying sort through implementation of smart systems. (iii) Increased strength and better customer service.\r\n2) Conduct a wonk analysis for IBM’s Smarter Planet initiative. Strengths;\r\n(i) An Internationally recognized comp whatever with a very(prenominal) good reputation. (ii) cognize for its revolutionary and innovative inventions like the hard work erupt drive and the ATM. Weaknesses;\r\n(i) Pressure to perform and deliver on what IBM has set out to accomplish through the smarter satellite ini tiative. (ii) Because of IBM’s size and considering how long it’s been in business, the company will find it very intriguing to grant big changes such as a total change from their current commodity-establish business to customizable businesses. Opportunities;\r\n(i) ontogenesis of markets in developed and third valet de chambre countries. (ii) military control analytics and optimization.\r\nThreats;\r\n(i) A strongly competitive intentness with very well-k without delayn companies like HP and Dell who to a fault cater to large organizations for almost similar purposes. (ii) shift from a commodity-based to customizable businesses will be very challenging.\r\n3) What relevant trends to consider for the next three to five long time? Customer Trends;\r\n(i) The rely for customers to work more efficiently.\r\n(ii) The desire for customers to stay updated and connected across technologies.\r\nEnvironmental Trends;\r\n(i) fewer trade barriers.\r\n(ii) Growth of develo ping countries.\r\n4) (a) How can IBM hap its schema to companies, cities, and governments? List 3 ways (i) By making Information such as industry reports, statistics and videos available on their website that describes the strategy. (ii) Through a â€Å" garner from the Chairman” by Sam Palmisano, which shows how the Smarter Planet initiative represented an infusion of intelligence into the way the world actually works. (iii) By using print and television receiver advertising campaigns to communicate IBM’s ability to make the world â€Å"smarter.”\r\n(b) How is Watson a part of the communication strategy?\r\nWatson is a very strong communication tool. Its vulnerability on shows like Jeopardy! are a great way to deliver its message just about their strategy.\r\n5) What are the benefits of the Smarter Planet initiative to; (a) Society;\r\n(i) Help cites, industries and organizations make smarter decisions, the issue of which would help cut costs, humble wa ste and increase productivity which would in turn making them more profitable and sustainable. (ii) IBM believes that through this initiative, any person or organization â€Å"can now become digitally aware, networked and intelligent.” (b) IBM;\r\n(i) Close customer interactions which accelerate better relationships. (ii) Successful implementation of smart solutions will lead to brand loyalty and ultimately change magnitude revenue.\r\n(c) How should IBM measure the results of the Smarter Planet Strategy? IBM should measure the results based on how successful the Smarter Planet Strategy has been on an organization after its implementation. For example, by using IBM’s smart solutions to analyze its data, the Memphis Police Department decreased crime by 28 percent. Here we can clearly see that the strategy turned out to be very successful, hence, a great result for IBM.\r\n'