Apple External and Internal Analysis

Introduction apple Inc. is an Ameri female genital organ multinational fellowship that designs and manufactures consumer electronics and computer softw ar products. Established in Cupertino, California on April 1, 1976 in the heart of Silicon Valley, and incorporated January 3, 1977. Apple Inc. used to be called Apple Computers Inc. , but dropped the word computer because it wanted to expend its products beyond merely computers. Steve Jobs was a co-founder and the CEO before.Today, Apple operates more than 250 retail stores in cabaret countries, and an online store where hardware and software products are sold. SWOT Apple Inc. , the manufacturers of Macs, iPods, iPhones, iPads and master software, has achieved great success since it began in 1977. Its difficult to predict what will travel by to this company in the future, but a SWOT analysis (which measures the strengths, weaknesses, opportunities, and menaces to a business) can help to understand the companys current position and where it may go in the future. StrengthsApples strengths are being a design innovator that is forrader of the trends, creating ergonomic electronics that fit peoples lives. Specifically, Apple has been able to invest significantly in research and development, having invested $80 million in the quarter ending in June 2010. Weaknesses Apple acknowledges that its profitability is dependent on the global economy. Economic downturns can have a significant negative effect on the company, and fluctuations in foreign currencies make profit predictions in foreign markets uncertain. OpportunitiesApple is expected to chime in a new mobile publicise platform for the iPhone, iPod touch, and iPad. The introduction of this advertising platform represents an opportunity for new revenue sources. Threats Apple is involved in several legal actions, including lawsuits alleging patent infringement and antitrust violations. Many of the suits are from smaller companies, but notable plaintiffs incl ude Nokia. These lawsuits present a threat because of the possibility of unfavorable judgments and the ongoing costs associated with legal defenses.