Report on Fmcg Market Sructure and Market Share

PROJECT REPORT ON FMCG commercialize SRUCTURE AND commercialise SHARE What is FMCG? FMCG is an acronym for Fast Moving Consumer Goods, which refer to things that we buy from local super market places on daily basis, the things that argon non-durable, sold quickly, at relatively low cost, ready high employee turnover and be relatively cheaper. FMCGs constitute a large part of consumers budget in all countries.The most universal in thelist are baby foods, toilet soaps, detergents, shampoos, toothpaste, cosmetics, shaving products, shoe polish, slim cooking oil, packaged foodstuff, soft drinks, chocolate bar, tissue report and some other household accessories and ex ten dollar billds to certain electronic goods and other non-durables such as glassware, bulbs, batteries, paper products and pcobblers lastic goods, such as buckets etc. These items are meant for daily of back up consumption and have a high return.FMCG are products that have a quick shelf turnover, at relatively l ow cost and dont take on a lot of thought, time and financial investment to purchase. The margin of boodle on any individual FMCG product is less but as they sell in large quantities so the cumulative profit on such products are high. Hence profit in FMCG goods always translates to deem of goods sold. The main segments of FMCG firmament are ) Personal economic aid, Oral Care, Hair Care, flake Care, Personal Wash (cosmetics and toiletries (soaps), deodorants, perfumes, male grooming, feminine hygiene, paper product) 2) Household care (fabric wash laundry soaps, synthetic detergents, household cleaners, such as witness/utensil cleaners, floor cleaners, toilet cleaners, air fresheners, insecticides and mosquito repellents, metal polish and article of furniture polish) 3) Packaged food and health beverages (flour, tea, coffee, sugar, staples, cereals, dairy products, chocolates, soft drinks, juices, bottled water, snack food, chocolates and cakes) 4) Tobacco.India the FMCG ma rketplace The Indian FMCG sector is an important contributor to the countrys GDP. The Indian FMCG sector with a market size of US$14. 8 billion is the fourth largest sector in the economy and is trustworthy for 5% of the total factory employment in India. The FMCG manufacturing also creates employment for 3 million mass in downstream activities, much of which is disbursed in small towns and countrified India. This FMCG industry has witnessed noticeable process in the past ten-spot.This has been due to liberalization, urbanization, increase in the disposable incomes and altered lifestyle. Further much, the FMCG boom increased due to the reduction in excise duties, packaging innovations etc. and unlike the perception that the FMCG sector is a producer ofluxury items targeted for the elite but in reality, the sector meets the every day needs of the masses. The lower-middle income group accounts for over 60% of the sectors sales. At gratuity, urban India accounts for 66% of to tal FMCG consumption, with rural India accounting for the remaining 34%.The ripening incline of rural and semi-urban folks for FMCG products will be mainly responsible for the growth in this sector, as manufacturers will have to deepen their dousing for higher sales volumes. Many of the global FMCG majors have been present in the country for many decades. But in the last ten days, many of the smaller rung Indian FMCG companies have gained in scale. As a result, the unorganized and regional players have witnessed erosion in the market get by. Availability of key raw materials, cheaper labor costs and presence crossways the entire value chain gives India a competitive advantage.The FMCG market is grade to double from USD 14. 7 billion in 2008-09 to USD 30 billion in 2012. FMCG sector will witness more than 60 per cent growth in rural and semi-urban India. The bottom line is that Indian market is ever-changing rapidly and is showing unprecedented consumer business opportunity. H istory of FMCG in India In India, companies like ITC, HLL, Colgate, Cadbury and nose have been a dominant force in the FMCG sector well supported by relatively less disceptation and high entry barriers (import duty was high). These companies were, at that placefore, able to charge a subvention for their products.In this context, the margins were also on the higher side. With the gradual opening up of the economy over the last decade, FMCG companies have been forced to fight for a market share. In the process, margins have been compromised, more so in the last six years (FMCG sector witnessed decline in demand). The following are the main characteristics of FMCGs From the customers perspective 1. Frequent purchase 2. depressive dis hostelry involvement (little or no effort to choose the item products with strong brand loyalty are exceptions to this rule) . Low price From the companies perspective 1. laid-back volumes 2. Low contribution margins 3. Extensive distribution netw orks 4. High stock turnover Major FMCG companies in India Hindustan Unilever Ltd. , ITC (Indian Tobacco Company), nuzzle India Ltd. , GCMMF (AMUL), Dabur India, Asian Paints (India), Cadbury India, Britannia Industries, Procter & Gamble hygiene and Health Care, Marico Industries, Nirma, Coca-Cola, Pepsi MARKET SHARE OF FMCG COMPANIES (BABY nourishment) IN INDIA FROM 2001 TO 2010 Bottom of FormIn the above pie chart we attend the total sales during the financial years from 2001 to 2010 of various FMCG Food Beverage companies in India . THE COMPARATIVE DATA OF % MARKET SHARE OF NESTLE INDIA LTD. WITH ALL OTHER COMPETITOR, DURING THE hold water 10 historic period FROM 2001 TO 2010 (Above graph showing the FMCG Food Beverage Baby Food companies constituent market share in the last 10 years from 2001to 2010) So we can see that in overall FMCG business Nestle India Ltd is distantly ahead of the rest of the companies as far as market share is concerned. MARKET SHARE IN THE YEAR 201 0Measurement of Market mental synthesis HerfindahlHirschman Index Si is the market share of the ith firm Numbers-Equivalent of firms Reciprocal of HHI FOOD BEVERGE COMPANIES (BABY FOOD) MARKET SHARE IN 2010 (Si) Cadbury India Ltd. 0. 185753 0. 034 Cepham Milk Specialities Ltd. 0 0 Continental Milkose (India) Ltd. 0. 012213 1. 491 Glaxosmithkline Consumer Healthcare Ltd. 0. 188628 0. 036 Heinz India Pvt. Ltd. 0 0 Jagatjit Industries Ltd. 0. 084911 7. 209 Kaira District Co-Op. Milk Producers Union Ltd. 0. 028029 7. 856 Nestle India Ltd. 0. 75272 0. 225 Raptakos, Brett & Co. Ltd. 0. 025194 6. 347 TOTAL = 23. 198 Therefore, HHI = = 23. 198 Reciprocal of HHI = 1/23. 198 =0. 043 Priyanka please check the previous calculation, I am not getting the correct data. FMCG SALES GROWTH OF run low 10 YEARS As per the sales figures received of the year 2001 to 2011, in the past 10 years from 2001 to 2010, after plotting the datas, we notice that the graph for Nestle is steeply rising, w here as for Cadbury and Glaxo, the graph modernize is considerable, but for Jagatjit and Milkfood the graph rise is very minimal.Thus Nestle being the market leader enjoys the do of the market laeder and also the profit. FMCG SALES VOLUME GROWTH IN THE LAST 10 YEARS FROM 2001 TO 2010 (Graph showing the FMCG trend throughout the last 10 years. ) FUTURE OPPORTUNITIES India is a fast developing country with a abundant commonwealth whose per capita income is growing rapidly and there is huge opportunity for the FMCG companies. The opportunities are as follows * Increasing per capita income is driving FMCG growth in India * Indias overwhelming class is growing rapidly Changing consumption pattern Per capita income of Indian customer is change magnitude and FMCG products are relatively elastic in temperament hence the expected sale should increase. PER CAPITA INCOME (Rs) (Above graph showing the trend of Per Capita Income of Indians and datas are collected from a look for made by G ovt. of India). ) As shown in the above graph the Per Capita Income of an Indian increases gradually throughout the years, and if this trend continues, and then in future Indian Population will have more purchase power and will purchase more FMCG products. % OF PAST nation RISE AND FUTURE EXPECTATION Above graph shows the past population and expected future population rise, data are collected from the research made by Govt. of India). Here by the above graphs we can see that there is huge scope for FMCG products and since Nestle India Ltd. is the market leader in India hence it can gain the most out of it. SWOT outline Strength 1. Low operational costs 2. Established distribution networks in both urban and rural areas. 3. Presence of well-known brands in FMCG sector. Weaknesses 1. reduce scope of investing in technology and achieving economies of scale. . Low exports levels 3. Counterfeit Products. Opportunities 1. untapped rural market 2. Rising income levels 3. Large domestic market-. 4. Export potential difference 5. High consumer goods spending. Threats 1. Removal of import restrictions. 2. Slowdown in rural demand. 3. impose and regulatory structure. CONCLUSION Customers in India are also spending more in FMCG as their standard of living are growing. Though there was some downfall in sales and profit, in the beginning of this decade but after that considerable rise in both sales and profit, is seen.Many FMCG companies has started project, to directly reach the rural market. This may be considered as a revolutionary step since the urban market is reaching its color level and there is a huge scope exploring in the rural market. This will also be helpful not only increasing its market share but also fight competition. BIBLIOGRAPHY In order to make this project we have taken the help of the following websites & books * www. wikipedia. com * www. oppapers. com * www. scribd. com withal it, various books were also consulted to prepare the project report .