Bizrate Case study- SWOT analysis Essay

1. Bizrate.com (1996) is the US Internet service involving a portfolio of shopping web sites as a price likeness service. It overly collects consumers feedbacks and reviews of butt ins and outputs. Later on, the Red October company in any case created price comparison toolbar where sight can appear and compare the products prices no matter which website they are browse at.Bizrate or Shopzilla uses the common model called Pay per click (PPC) and Cost Per check off (CPC) and the main revenue put ins from sellers to merchants.Value delivers to online buyers is Trust and Being online judicatory thirdparty providing non-bias product and service nurture and reviews for purchasing the item.Value for the merchant and e-commerce website is a creditability and take care and existence a middle person to communicate between guests and merchants. Bizrate also acts as online advertising tools as well.Suggestion Separate into 2 several(predicate) market oriented trues E-commerce Sale s Ads or top search position, maturate e-mail marketing on existed customers database. Create variety of customized choices for its own search engines and research products. Keep the research firm as it is 50% of organic revenue and was renowned for reliability for buyers and merchants for years.SWOTStrength1. Bizrate was renowned for online honest sources on its original market research business. It also establish in front any others in the same kind of business/industry.2. The company has a huge customer analysis and database, which cover all categories.3. It includes real-time customer feedback at the point-of-purchaseWeakness1. The company has to push forward its business in order to be competitive among other companies doing the same business.2. Being the comparison search engine has nonhing much to pullulate in cost of income besides selling PPC, click-through and customer analysis information for merchants.3. They dumbfound not decided whether they leave keep being the reliable research firm or go for e-commerce campaign (e-mail marketing, etc.)Opportunity1. In a globalized and technology based century, there are many opportunities for online investments in marketing. And people dough to shop much online rather than going to local department store because it is convenient to buy online in terms of saving travellingc y be and cheaper products (Some websites also provide Free Shipping Deals).2. Nowadays, the customer insight and information is considered vital for any business to develop a marketing computer programme and improve their product innovation and services. Many business give more attention to CRM (Customer Relationship Management), which requires these useful information in order to develop long-term relationship with the customers.Threats1. Big e-commerce business like E-bay and Amazon started to have their own rating and comparison system. With bigger budget and newer technology, they might come up with their own strategy so c ustomers dont admit to rely on a price comparison tools website anymore.Indirect holy terror* 2. Local shops might promote themselves with sale and promotion on being the countersink to give more proper information (Advice from professional gross sales or products technician) and seeing as a place to socialise among sellers and buyers, which might attract online buyers. The need of comparing the price will be less if they were distracted by local shops real deals or big sales where they can try and test the affordable and character reference products themselves.