Customer Satisfaction on Milk Products Essay

failing is a total transcription of credit line, an ongoing process of 1. Dis application and translating consumer needs and desires into the overlaps services (planning and producing the planned products). 2. Creating demand for this product and services by means of procession and pricing. 3. Serving the consumer demand through planned and physical distribution placardh the back up of merchandising channels. 4. Expanding the securities industry even in the place of keen competition. commercialiseing is the process associated with promotion for sale goods or services.It is considered a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and determine with others. It is an integrated process through which companies create value for customers and grade tender customer relationships in put to capture value from customers in return. The recent marketer is called upon to set the trade o bjectives, develop the market plan, organize the, merchandise function, implement the merchandising plan or design (Marketing com scuffleture) and control the selling planme to ensure the accomplishment of the set marketing objectives.The marketing programme covers maker planning or merchandising, price, promotion and distribution. In short, modern marketing begins with the customer, not with payoff cost, sales, technological landmarks and it ends with the customer satisfaction and social well- universe. infra the market- driven economy buyer or customer is the boss. Marketing has been viewed as an ongoing or dynamic process involving a set of interacting activities traffic with a market offering by manufacturing businesss to consumers on the basis of original marketing anticipation. 1.Marketing is a containing process by which a process by which a producer turn ins a marketing mix that meets consumer demands of a target markets inwardly the limits of society. The pro cess is base on incarnate goals and corporate capabilities. Marketing process brings together producers and consumers the deuce main participants in ex convince. Each producer or seller has indisputable goals and capabilities in making and marketing his products. He uses marketing research as a beast to anticipate market demand. Then he provides a marketing mix in order to capitalize marketing opportunity.An exchange or a transaction takes when market offering is acceptable to the customer who is prep atomic number 18d to divulge something value I return a achievest the product so bought. Objectives of Marketing 1. out begetth in sales volume 2. Increase in net gather 3. Growth of the enterprise Marketing purlieu The term marketing purlieu relates to all of the factors (whether internal, external, direct or indirect) that affects a unfluctuatings marketing decision-making or planning and is subject of the marketing research. A starchys marketing environment consists of i i main argonas, which ar a.Macro environment On the macro environment a planetary house holds only humble control. It consists of a variety of external factors that manifest on a full-gr avow (or macro) scale. These argon typically economic, social, political or technological phenomena. A viridity method of assessing a firms macro-environment is via a PESTLE (Political, Economic, Social, Technological, Legal, and Ecological) analysis. at bottom a PESTLE analysis, a firm would analyze national political issues, culture and climate, key macroeconomic conditions, health and indicators (such as economic growth, inflation, unemployment, etc.), social trends/attitudes, and the nature of technologys impact on its society and the business processes within the society.b. Micro environment A firm holds a great amount (though not necessarily total) control of the micro environment. It comprises factors pertinent to the firm itself, or stakeholders closely connected with the firm or com pany. A firms micro environment typically spans * Customers/consumers * Employees * Suppliers * The Media By contrast to the macro environment, an organisation holds a greater degree of control over these factors.Market ingredientation Market segmentation pertains to the division of a market of consumers into persons with uniform needs and wants. As an example, if using Kelloggs cereals in this instance, Frosties are marketed to children. Crunchy crosspatch Cornflakes are marketed to adults. Both goods aforementioned denote two products which are marketed to two distinct groups of persons, both with manage needs, traits, and wants. The purpose for market segmentation is conducted for two main issues. First, segmentation allows a better allocation of a firms finite resources.A firm only possesses a certain amount of resources. Accordingly, it must make choices (and appreciate the related costs) in overhaul specific groups of consumers. Further much the diversified tastes of the contemporary Western consumers back end be served better. With more diversity in the tastes of modern consumers, firms are taking noting the good of servicing a multiplicity of new markets. Market segmentation burn be defined in terms of the STP acronym, meaning Segment, fall guy and Position. Segment.Segmentation involves the initial splitting up of consumers into persons of same(p) needs/wants/tastes. iv commonly used criteria are used for segmentation, which include * Geographical (e. g. country, region, city, town, etc. ) * Psychographic (i. e. personality traits or character traits which influence consumer behavior) * Demographic (e. g. age, gender, socio-economic class, etc. ) * behavioral (e. g. brand loyalty, usage rate, etc. ) Target Once a segment has been identified, a firm must ascertain whether the segment is beneficial for them to service.The go against acronym, meaning Discernible, ready to hand(predicate), Measurable and Profitable, are used as criteria to gauge the viability of a target market. DAMP is explained in further detail below * evident How a segment can be differentiated from other segments. * Accessible How a segment can be accessed via Marketing Communications produced by a firm. * Measurable Can the segment be quantified and its size primed(p)? * Profitable Can a sufficient return on investing be attained from a segments servicing? The next step in the targeting process is the level of differentiation involved in a segment serving.Three modes of differentiation exist, which are commonly use by firms. These are * Undifferentiated Where a company produces a like product for all of a market segment. * Differentiated In which a firm produced slight modifications of a product within a segment. * corner In which an organisation forges a product to satisfy a exceptionalize target market. Marketing re deed form A marketing information arranging (MKIS) is an information trunk that is commonly used by marketing management to analyses and view information pertaining to marketing activities.As the label suggests, an MKIS is a computer-based information system therefore used to input, store, process and output marketing information. 12 An MKIS spans four subset components, which are detailed below 1. Marketing learning system This sub-system stores information gathered from a firms marketing intelligence activities. Marketing intelligence consists of actions a firm would chthoniantake within its own market or industry, geared towards information existing within its markets. This can be obtained via communication with suppliers, consumers or other bodies within a market.2. sexual processes system The internal processes system catalogues all internal marketing processes within a firm. 3. Marketing research system This section of the overall system contains data from a firms marketing research activities. 4. uninflected system The analytical system is the only sub-system which does not stor e data or information. Its function is to analyze and process data from the other cardinal systems, into reliable, timely and relevant information for the perusal and use of marketing management. constancy visiblenessIn early 1940s a farmer in Kaira soil, as elsewhere in India, derived his income almost consummately from seasonal crops. The income from take out was paltry and could not be depended upon. The main buyers were take out traders of Polson Ltd. -a privately own company that enjoyed monopoly for provision of take out from Kaira to the Government take out precis Bombay. The system leads to exploitation of poor and illiterate farmers by the private traders. However, when the exploitation became intolerable, the farmers were frustrated.They jointly appealed to Sardar Vallabhbhai Patel, who was a leading activist in the freedom movement. Sardar Patel advised the farmers to sell the draw on their own by establishing a cooperative center, instated of planning take out to private traders. Sardar Patel sent the farmer to Shri Morarji Dasai in order to gain his Co-operation and help. Shri Dasai held a meeting at Samrkha resolution near Anand, on January 4, 1946. He advised the farmers to from a society for collection of the draw. These village societies would collect the milk themselves and excessively decided prices for that which would be profitable for them.The district summation was as well as from to collect the milk from such village cooperative societies and to sell them. It was in any case resolved that the government should asked to buy milk from the union. However, the government did not come out to help farmer by any means. It gave the negative response by turning down the demand for the milk. To respond to this action of government, farmer of Kaira district went on a milk strike. For 15 days not a single drop of milk was change to the traders. As a proceeds the Bombay milk scheme was severely affected. The milk commissione r of Bombay then visited Anand to assess the situation. all right he decided to fulfill the farmers demand. Thus their cooperative unions were forced at village and district level to collect and sell milk on a cooperative basis, without the intervention of government. Mr. Verghese Kurien had main interest in establishing union who was supported by Shri Tribhuvandas Patel who convinced farmers in forming the cooperative unions at the village level. The Kaira District Co-operative take out Producers core was thus established in Anand and was registered officially at a lower place section 10 of Bombay Act VII of 1925 on celestial latitude 14, 1946.Since then farmers are selling all the milk in Anand through cooperative union. In 1955 it was commonly decided the sell milk under the brand holler Amul At the initial stage only 250 liters of milk was still all day. But with the growing awareness of the benefits of the co-operative-ness the collection of milk adjoind. Today Amul col lect 50, 00,000 liters of milk all day. As the milk is perishable commodity it became difficult to preserve milk for a longer period. alike when the milk was to be collected from the far places there was a reverence of spoiling of milk.To overcome this problem the union thought to develop the depress unit at various junctions, which would collect the milk and could chill so as preserve it a for a longer period. Thus, today Amul has more than 168 chilling centers in various villages. draw is collected from almost 1097 societies. With the monetary help from UNICEF, assistance from the government of new(a)Zealand under the Colombo plan, of Rs. 50 million for factory to manufactory milk powder and butter. Dr. Rajendara Prasad, the president of India laid the stand on noember 50, 1954.Shri Pandit Jawaharlal Nehru, the prim minister of India declared it open at Amul dairy farm on November 20, 1955. KARANATAKA MILK FEDERATION Karnataka cooperative milk producers federation bou nd (KMF) is the efflorescence body in Karnataka re beating dairy farmers co-operatives. It is the second largest dairy co-operative amongst the dairy cooperatives in country. In south india it stands first in terms of procural as well as sales. One of the core functions of the federation is marketing of milk and milk products. The brand nandini is the household name for pure and wise(p) milk and milk products.KMF has 13 mil unions throughout the state which get milk from primary dairy cooperative societies (DCS) and distribute milk to the consumers in various towns/cities/rural markets in Karnataka. The first ever world shore funded dairy development program in the country started in Karnataka with the organization of village level dairy co-operative in 1974. The AMUL pattern of dairy co-operatives started work in Karnataka from 1974-75 with the financial assistance from world bank, operation flood II & III.The dairy co-operative were established under the ANAND pattern in a ternion tier structure with the village level dairy co-operative forming the base level, the district level milk unions at the middle level to take wish well of the procurement, impact and marketing of milk and the Karnataka milk federation as the apex body to co-operative the growth of the sector at state level. Cooperative of activities among the union and developing market for milk products is the responsibility of KMF, marketing milk in the respective jurisdiction is organized by the respective milk unions. unneeded/ deficit of runny milk among the outgrowth milk unions is monitored by the federation. plot of land the marketing of all the milk products is organized by KMF, both wit in and outside the state, all the milk and milk products are sold under a common brand name NANDINI. Company profile INTRODUCTION The Bangalore take out coupling Ltd. , (Bamul) was established during 1975 under Operation alluvial deposit II by supportinging Amul as its Roll Model. At present Bamul has Bangalore Urban, Bangalore Rural & Ramanagaram Districts of Karnataka State as its area of operation for milk procurance and selling draw in part of Bruhath Bangalore Mahanagara Palika (BBMP) area.Since its inception the fraternity is continuously variant further for dairy development and marketing activities in its milk shed area. OBJECTIVES * To organize dairy farm Co-operative Societies at Village level and diffusion of information like good dairy animal husbandry and breeding practices & Clean take out Production through Extension Services. * To provide informed market & remunerative price for the milk produced by the farmer appendages of the co-operative societies.* To provide technical input services like veterinarian services, artificial insemination, supply of balanced cattle feed & forage seed materials etc., to milk producers. * To press forward rural development by providing opportunities for self-employment at village level, thereby preventing migra tion to urban areas, introducing cash economy & opportunity for steady income.* To provide quality milk and milk products to urban consumers at competitive prices. BACKGROUND On January beginning(a) 1958 a pilot scheme to bring home the bacon the Bangalore draw Market, Department of brute Husbandry, Government of Karnataka was started Milk impact facilities & veterinarian Hospitals at National dairy Research Institute (NDRI).Later in 1962, The Bangalore Milk Supply Scheme came into existence as an independent body. With the great efforts by the then Honble attend for Revenue & dairying, Government of Mysore Sri M V Krishnappa, A joint contingency of UNICEF, Government of India & Government of Mysore was dedicated Bangalore dairy farm to the people of Karnataka State on 23rd January 1965 by the then Honble Prime Minister Late Sri Lal Bahadhur Shastriji. The Bangalore Dairy scattering over an area of 52 Acres of land, the Dairy had an initial capacity to process 50,000 liters of milk per day.Bangalore Dairy underwent a structural change in December 1975, handed over to Karnataka Dairy growing lodge (KDDC). Rural Milk Scheme of Mysore, Hassan & Kudige Districts was started under Operation Flood-II and then transferred to Karnataka Milk Federation (KMF) in May 1984 as a achieveror of KDDC. To cater to the growing demand for milk by the consumers of Bangalore City, the capacity was increased to 1. 5 lakh liters per day under the Operation Flood-II during 1981 and later increased to 3.5 lakh liters per day under Operation Flood-III during 1994. As per the policies of the National Dairy Development Board (NDDB), Bangalore Dairy was handed over to Bangalore Milk summation Ltd. , (Bamul) on 1st September 1988. The coalescency is capable of processing the entire milk procured, by timely implementation of several infrastructure projects like commissioning of New Mega Dairy state-of-the-art technology with a processing subject of 6. 0 Lakh liters per day, ne w chilling centers, renovation of product block etc. ,The milk shed area of Bamul comprises of 2611 revenue villages.As of now the Union has organized 1853 Dairy Co-operative Societies (DCS) in 2,245 villages, thereby covering 86 % of the total villages in these iii districts. In these DCSs, there are 3,40,307 milk producer members. Among them 109834 members are women and 60,452 members belong to memorial Caste and history Tribes. The philosophy of this co-operative milk producers organisation is to eliminate middlemen and organise institutions owned and managed by milk producers, by employing professionals.Achieve economies of scale of rural milk producers by ensuring maximum returns and at the same time providing wholesome milk at sightly price to urban consumers. Ultimately, the complex network of co-operative organisation should build a loyal bridge between masses of rural producers and millions of urban consumers & achieve a socio-economic revolution in the village communi ty. Bamul has been registered under MMPO by Central Registration Authority. Today, the Union has flummox the biggest Milk Co-operative Union in Southern India. Bamul has been certified for ISO 220002005 & ISO 9001-2000 for quality management and Food Safety Systems.In recognistion to these efforts and achievements, the National Productivity Council (NPC) of Government of India has conferred Best Productivity Award volt TIMES and nix Conservation Award by Bureau of Energy Efficiency (BEE) to the Union. VISION, kick, OF THE UNION VISION WISH TO GROW INTO A mannikin CO-OPERATIVE bamul is biggest milk union in south india, fully owned and managed by milk producers of Bangalore rural and urban districts of Karnataka state. Since its incepection in 1975, union is constantly striving to further the dairy development and marketing activities in shed area.MISSION USHERING RURAL PROSPERITY IN THE LIVES OF MEMBERS OF MILK PRODUCER This co-operative milk producers orgation is to eliminat e middlemen and organize institution owned by the milk producers themselves, by employing professionals, achieve economies of scale and to ensure maximum returns to the producers, at the milk producers, at the same time providing wholesome milk at reasonable price to urban consumers ultimately, the complex network of co-operative should build a strong bridge between masses of rural producers and millions of urban consumers and achieve a socio-economic revolution in the vicinity of the territory.MILESTONE 2008 Commissioning of Channarayapatna Product vegetation at a total cost of Rs. 72 Crores. * a) soak up of New products & new stunning packs (Sundae, Crazy Cone ice cream/ easy Skimmed Milk/ Cool Milcafe/Choco Milk Shake/Dairy Whitener) * b) Launch of Goodlife Slim in 1Ltr Brik. 2009 Gulbarga Dairy & Milk Marketing taking over by KMF 2009 Launch of Good Life variants in Cuttack,Orissa,Tiruchi(Tamilnadu) 2010 Peak procurement of 41. 83 LKPD 2010 Starting of Procurement routes at N . R. Pura,Koppa Taluk(Chickmagalur District) 2010 Hosting of new KMF website wwww. kmfnandini. coop with online order facility.ORGANISATION STATUS The member producers and their Dairy Co-operative Societies (DCS) are the vital constituents of the Union and their progress is the judging yardstick on the efficiency of the Unions operation. Hence the maximum importance has been given to their development.The Union is making intensive efforts over the divisions to organize DCSs in more and more villages of the three districts in the milk-shed area. Number of Functional DCS 1266 1301 1386 1433 1483 1547 1607 1657 1708 1761 1805 0 200 400 600 800 special K great hundred0 1400 1600 1800 2000 2000-01 2001- 02 2002- 03 2003- 04 2004- 05 2005-06 2006- 07 2007- 08 2008- 09 2009-10 2010- 11 Importance has been given to get into more and more milk producers in the villages as members of these DCSs.While enrolling these members, more emphasis is being accorded to enroll more number of women m embers and to organize more women managed DCSs under STEP (Support to instruction and Employment Program for Women). It is heartening to note that there is an active club of women/ weaker sections of the society in all the dairy development activities of the Union. They have exit mainstay of all the developmental programs of the Union.This has resulted in the buildup of economical benefits to the most defenseless sections of the rural mass. As on March 2011 in these DCS , there are 3,40,307 milk producer members are enrolled and out of which 1,09,834 are women and 44,202 members belong to Schedule caste and 16,250 members belongs to schedule Tribes. wide-cut Milk Producers & Women Membership at DCS 185166 203831 275440 289095 297162 309597 321238 327176 325854 331544 340307 32827 38878 72220 81344 85849 91746 96653 99603 102842 105804 109834 0 50000 100000 150000 200000 250000 300000 350000 2000 -01 2001- 2002 2002- 03 2003- 04 2004- 05 2005- 06 2006- 07.2007- 08 2008- 09 2009- 10 2010- 11 MILK PROCUREMENT The Milk produced by 92913 farmers at village level testament be collected every(prenominal) day morning and Evening at DCS. Under Clean Milk Production programme, to maintain the freshness & quality of the milk 121 Bulk Milk Coolers covering 373 DCS of Total Capacity 1,59,000 Lts were installed at DCS level. During the year the Unions daily median(a) milk procurement is 8. 47 Lakh Kgs, which works out to be 410 kgs per day per DCS. The milk procurement has increased by 2. 15 % when compared to the nett year. Bamul is offering the most remunerative milk procurement price to member producers.The operational efficiency is reflected on procurement prices paid to the member producers. The reasonable milk procurement price paid during the year was Rs. 19. 81 for every Kg of Milk supplied to the Union. Which is 80% of total cost of production. Milk collected at DCS will be transported to Chilling Centers, through 92 Milk Procurement Can Routes, by traveli ng 15,497 KMs every day. 21 Bulk Milk Cooler (BMC) Routes are in like manner in operation, which collects milk from 121 BMC centers of 373 DCS directly transported to Bangalore Dairy through insulated tankers. LIQUID MILK MARKETING.The Bangalore Milk Union is marketing milk and milk products in the brand name of Nandini through 1190 retailers, 38 Franchisee Outlets, 25 Milk Parlors, 224 distribution routes. The key success factor of Bamul in becoming a market leader is the take price spread maintained between purchase & sales, marketing higher(prenominal) volumes of milk. The volume of sales plays a critical role in determine costs. Hence, the market strategy of Bangalore Milk Union is to regard selling of market milk as its core marketing activity and to concentrate its efforts in this direction to increase the volume of milk sales.The impressive growth in the sale of milk by Bamul over the years is due to the saturnine efforts to maintain timely supply, maintaining quality and attending to the complaints of consumers and agents with prompt follow-up action. Bamul is also organising Consumer Awareness Programme as a part of Market Development to create awareness of Nandini Milk through personal contacts, verge to Door campaigns, Organisational Meetings, School Children Mega Dairy Plant visit etc. , are conducting regularly. fundament DEVELOPMENTThe strategy of Bangalore Milk Union is Procure to a greater extent, Sell More & Serve More and reaping the benefits of economies of scale. In order to realize this strategy, the Union has implement the following projects so that more and more milk can be procured and processed.This will help us to serve our producer members by transient on the maximum benefits, we are consciously adopting the growth-oriented strategy of helping our producers to grow by ourselves growing constantly. Mega Dairy with a capacity to process 6 lakh litres of milk per day expandable to 10 llpd has been built by investing Rs.38. 70 cror es obtained as term loan from National Dairy Development Board.The Mega Dairy, has latest state-of-the-art technological facilities in dairy processing and the Union will have the ability to manufacture milk and milk products to world class standards. Although Bamul sets standards for its products for better serve to customers, it was not possible to keep the standards stability due to manual operations. In designing mega dairy, Bamul looked towards an automated system that would allow it to achieve consistent quality parameters for separately product.Energy and workforce would also be more effectively optimised and controlled and all plant equipment would be integrated. NEW Projects Bamul has planned to convert Hosakote Chilling Center into a 2. 0. LLPD Capacity Dairy with an investment of Rs. 2427. 00 Lakh and a New Product shut off at Bangalore Dairy Premises with an investment of Rs. 2033. 00 Lakhs . Bamul has SEVEN Chilling Centers geographically located around Bangalore and 85 Bulk Milk Coolers at DCS Level.Milk Product Block within the campus to manufacture Butter, Ghee, Peda, Flavoured Milk, Spiced Butter Milk, Paneer, Set Curds etc., finance The Union had an approximate turnover of Rs. 698. 47 crores in the year 2010-11 as against Rs. 527. 76 Crores for the year 2009-10. TECHNICAL INPUT SERVICES Bangalore Milk Union is providing various Technical Input & Extension Services to the milk producer members & their Dairy animals through ELEVEN Camp Offices situated in each Taluk i. e. , Anekal, Bangalore Head Office (Bangalore South), Yelahanka (Bangalore North), Channapattana, Devanahalli, Doddaballapura, Hosakote, Kanakapura, Solur (Magadi), Nelamangala & Ramanagara.From these camps the Technical Input services like periodical Mobile Veterinary Service, Emergency Veterinary Service, Artificial Insemination Service, Periodical Vaccinations, fit kine Feed sales, Mineral Mixture Sales, Fodder development and Fodder Seed Production, Clean Milk Producti on practices, Extension Services for Cattle Feeding, breeding, insurance and milk production etc. , will be carried over. beast HEALTH AND OTHER ACTIVITIES ANIMAL HEALTH The Union is taking special care to promote the health of the cattle of member milk producers. Veterinary facilities have been extended to all the DCS.Mobile veterinary routes, emergency veterinary routes, Health camps, vaccination against foot & mouth disease and thaileriosis diseases, etc. , are being regularly done. Regularly Deworming is also done for the cattle. There is also a backup of First Aid Services to needy DCSs. Particulars 2006-07 2007-08 2008-09 2009-10 2010-11 MVR Cases handle 43761 171613 Health Camp cases Treated 128174 149565 166198 118307 Emergency Cases Treated 63818 70735 70420 74773 88440 F& M Vaccination 377654 430431 373107 528259 506479 Rakshavac 13675 13395 18094 26227 22176.ARTIFICIAL INSEMINATION Artificial Insemination (AI) has been the main functional tool in dictating this upsu rge of development of Dairying in Bamul. Farmers have taken up cross-breeding from way back in 1962. The Union has surveyed and appropriately located AI centers based on cattle population. It is also popularized the idea of cluster AI centers and replace the Single AI centers in a phased manner. The use of payoff tested semen from Nandini Sperm Station is also giving a further boost to the breeding activities.Particulars 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 No. of Single AI Centers 320 248 251 259 259 242 No. of AI Done 1,66,614 1,27,320 1,11,536 1,12,740 1,16,002 113300 No. of Cluster AI Centers 64 89 94 96 101 111 No. of AI Done 1,38,895 1,69,950 1,69,185 1,92,207 1,97,645 227761 Total AI Done 3,05,509 2,97,270 2,80,721 3,04,947 313647 341061 To reduce infertility in cattle, a frontlet attack has been continuously attempted by conducting Special Infertility Camps under the expert guidance and by the use of infertility connected drugs.During 1999-2000, a Vertical Silo o f 10,000 liter capacity for storing Liquid Nitrogen has been installed under TMDD program in collaboration with National Dairy Development Board and Karnataka Milk Federation. In addition this facility is being used for supplying liquid nitrogen to neighboring Unions and also to Department of Animal Husbandry. This has helped in protect the quality of semen straws, thereby considerably increasing the probability of plan during artificial insemination of cattle. CATTLE FEED & FODDER DEVELOPMNET.The Union is implementing several programs to increase milk production and also to reduce the cost of milk production in the milk shed area. Balanced cattle feed is being procured from the Cattle Feed Plants of KMF for distribution among member producers. Fodder seeds are distributed to member producers at subsidized rates. In addition to this, technical advice, Silage Demonstrations, Azzolla Demonstrations and angry walk Treatment Demonstrations are also being conducted at DCS level. Chaff Cutters are supplied at subsidized rates. Cattle Feed SalesParticulars 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 CF Sales (in MTs) 28515 29813 33359 37691 40529 45233 A Seed Processing plant was commissioned at Rajankunte by investing Rs. 41 lakhs. The Union is catering to the Seed production needs of many Unions in Karnataka and also of Southern India. YASHASVINI HEALTH restitution Yashasvini Health Insurance Scheme was muted by Government of Karnataka during the year 2001-02. This scheme was implemented by Coperative department, Members of Co-operative Societies and their family members are the beneficiaries of this scheme. The yearly premium is Rs.120/- per beneficiary. All major hospitals are adopted for this scheme, all types of surgery will be cover under this health scheme. Bangalore Milk union has cover 1. 50 Lakh beneficiaries under this scheme by contributing Rs 30/- towards premium per beneficiary. CATTLE INSURANCE Bangalore Milk Union is providing Insurance insur ance coverage to the Dairy animals in collaboration with United India Insurance Ltd. , 40,238 animals are covered under this Insurance. The annual premium is 2. 22% of the value of the animal. 50% of the annual premium of Rs. 122. 99 Lakh was borne by bamul. IN THIS MILLENNIUM.We want to become not only the largest Union, but also become one amongst the best-run milk unions in the country. The Union is aware of the challenges of the new private entrants, who are generally thriving on unfair trade practices. They procure milk at least cost, without bothering about the welfare of the producers and without extending any technical inputs for improving milk production. They market milk by resorting to unhealthy and unethical practices deceiving the unsuspecting consumers. The Union wants to counter this in a positive manner by assay to improve its efficiency of operation and market promotion.It wants to become well trenched in the market as market leader. It wants to follow the strateg y of cost-competitiveness, which is hard to match by the competitors. PROGRESS AND ACHIEVEMENT OF THE UNION SINCE ITS INCEPTION 1. Establishment of the Union * Bangalore Co-operative Milk Producers Societies Union Ltd. was established on 16th November 1976. * After the bifurcation of the to a higher place Union, into two separate union for Bangalore Districts (Urban and Rural) and Kolar District, Bangalore Urban and Rural District Co-operative Milk Producers Societies Union Ltd.(BAMUL) on 23rd March 1987. * Bangalore Dairy was took over by BAMUL on 1st September 1988. * Bangalore Mega Dairy started functioning on seventeenth December 2000 * MMPO-1992 Registration No 42/R. MMPO/93 * Bangalore Dairy ISO 22000-2005 & ISO 9001-2000 informed by Standard Australia International (SAI) Global Ltd. , a reputed Australian based company during 2006. 2. Infrastructure at the time of inception & subsequent elaboration year-w.