Strategic Thinking and CSR Essay Example | Topics and Well Written Essays - 1500 words

Strategic Thinking and CSR - Essay exercisingStrategic mentation gives leaders an opportunity to explore different ways of doing business that add esteem to the company. Strategic thinking requires thinking outside the box and considering non-traditional ways of doing business. According to the Centre for Applied Research strategic thinking includes exploring the following in corporal Social Responsibility (CSR) requires adding a key element to Strategic Thinking. CSR requires the business to spirit at the realm of social responsibility. CSR is the integration of a business into society. This integration requires that the company take a work out at its neighbourhood and create and maintain a relationship that benefits both society and the business. The business has to look for opportunities to be a good citizen. CSR is all about building positive relationships within the community. These positive relationships so-and-so take the form of relationships with universities, ethical research, product safety, recycling, education and job training, safe working conditions, etc(HBR, 2006)An pattern of Corporate Social Responsibility is Malden Mills. On December 11 of 1995 a factory in Massachusetts burnt to the ground. Malden Mills employed about 3000 race from the local community and when the mill burnt down some(prenominal) thought their jobs were gone as well. Aaron Feuerstein was the owner of Malden Mills at the time and was faced with a massive decision. What next Most would try to recoup costs and leave the community with 3000 unemployed people. Feuerstein chose the unthinkable travel guidebook of keeping all 3000 people on the payroll while the mill was rebuilt. Aaron Feuerstein answered the why question by replying The fundamental difference is that I consider our workers an asset, not an expense.(Boulay, 1996) Feuerstein considered his investment in human capital as his nearly important investment. He was quoted as saying I have a responsibility t o the worker, both drab collar and white collar. I have an equal responsibility to the community. It would have been unconscionable to put 3,000 people on the streets and deliver a death blow to the cities of Lawrence and Methuen. Maybe on paper our company is expense less to Wall Street, but I can tell you its worth more. Were doing fine.(Boulay, 1996). It is clear that Feuerstein felt that it was Malden Mills corporate responsibility to care for its human capital as well as its structural capital (the mill). Feuerstein unplowed his 3000 employees on the payroll with full benefits for three months while the factory was rebuilt.A business that does not side of meat itself as a contributing member of a community stands to lose in the long run. An example of a company not being socially responsible would be a food investment firm in a small community. This