Best marketing practices in travel trade industry Essay

Best marketing practices in travel trade industry - Essay Example In this "Best marketing practices in travel trade industry" essay, the author describes the changes that the Internet has brought into travel industry and also possibilities that it gave. This work also portrays the best examples of travel marketing on the Internet. To get an idea about the optimal and more advanced way of travel marketing through internet an example of YellowstonePark.com is cited. The online travel company YellowstonePark.com is voted the number one tourism site of the world with about 60 million hits recorded. (â€Å"Online Marketing Strategies for Travel USA 2009†, 2009) The company focuses on a policy where it does not only promotes the trip planning to the customers but eventually inspires them. The tourism site intelligently uses destination-focuses travel notes which engage the customers more. The average time spent by any customer is about 15 minutes. (â€Å"Online Marketing Strategies for Travel USA 2009†, 2009) The company also uses email as one of the major cost effective sources to turn the web browsers into actual visitors and finally converting them into customers. (â€Å"Online Marketing Strategies for Travel USA 2009†, 2009) The feedback process and the other interactive internet uses actually increase the popularity of the site and also for the company. It should be noted that the level of negotiation between the different service providers will influence the electronic business transactions to a significant level. (Velasquez, Rios, Howlett, Jain, 2009, p.103).