Database Management Systems Paper

Database Management Systems Paper Jarvis Jenkins DBM/310 6-16-2010 Shane Milazzo Database Management Systems Paper Kroger is a company that strives on the blood line strategy of Customer foremost and they do plenty of things to wad guests into their workshops. One major woof they pay customers is the use of a Kroger convinced(p) identity twit which gives them savings on items throughout the store. The virtually important dower of the Kroger Plus card serving its procedure for the company is that customers atomic number 18 given a form to necessitate out with their Kroger Plus card that has their information on it. Those forms ar then get off to a corporate facility which links the customers complete information to the corresponding card number indoors a infobase. This Kroger Plus card is how customers are tracked. Kroger recently make a changed in 2008, they were previously use Microsoft Access as their primary database of storage. T hey begin in 2007 starting signal to qualify thing over from the Microsoft Access database to a SQL (Structured oppugn Language) Environment. The pinnacle to moving to this type of database was the it would back itself up on a weekly basis, it would run a separate environs from front-end blade forms and was scalable to size needs.

It would also offer Kroger divisions a to a greater extent friendly and efficient process as intimately as eliminating web postings of regulate status and changed forms. Kroger felt this change was something overmuch needed with the growing number of customers and the amount of cus tomer they engage using something they refe! r to as the Kroger Plus Card. The data quiet from the use of their Kroger Plus Card is managed exclusively by The Kroger Co. to riposte faithful customers with special check lane rewards and to give coupons as well as provide mailings in agreement with shop habits. The data is also used to alter store layout and the products offered to amend customers shopping encounter at Kroger. Another advise that existence entered into this...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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