Case study on Progressive Insurance's Marketing Strategies

I. Background a. The progressive tense Story Progressive is a large follow that started the business in 1937. Progressive employs more than 26,000 and its revenue as of 2004 was 1.04B. Progressive distributes its go through teleph unmatchable, cyberspace and independent agents. Progressive conducts business in 48 states and the rule of Columbia and has organized these 49 jurisdictions into sextet geographical regions. The authorisation and the Direct Businesses are managed at the topical anaesthetic take aim and have three General Managers, each prudent for ii regions. The Claims business area has six General Managers amenable for wizard region each, with managers at the state level. Sales and return (which includes agency and Direct customer service, direct sales and claims sack reporting, among former(a) services) is performed at six regional sites in Austin, Taxes; Cleveland, Ohio; atomic deem 27 Springs, Colorado; Phoenix, Arizona; Sacramento, California; and Tampa, Florida. The company relies hard on technology and extensive data gathering and summary to plane section markets and price according to insecurity potential. The company has remained warring by closely managing expenses and achieving operating efficiencies, and by civilisation its risk measure and price segmentation skills. Superior customer service, claims adjusting and strong spot recognition are also main(prenominal) factors in the companys competitive strategy. b. Overview of Products Personal Automobile is Progressives primary insurance policy product. It provides coverage to individuals from basic obligation to full coverage. This includes bodily injury, place damage, and physical damage caused by a collision. In addition, many an(prenominal) states require policies to provide for scratch line party individualised injury protection, frequently referred to as no-fault coverage. Progressive offers personal automobiles insurance to nonstandard, standard and preferred customers. Nonstandard insurance i! s intended for drivers who because of their hotheaded record, age or vehicle, represent a higher risk thru liability. Standard insurance is intended for drivers with one or... If you want to support a full essay, order it on our website: OrderCustomPaper.com

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